Lee MinHo for Pepsi VS Kim HyunJoong for Coke

CocaCola and Pepsi has chosen the two main actors of the Drama “Boys Over Flower” as their models.

CocaCola’s new drink DYNAMIC KIN was released on the 17th. They has chosen actor Kim HyunJoong and actress Park ShinHye as the faces for the new drink.

Earlier on the 15th, rival company PEPSI’s new diet saida ‘PEPSI NEX’ was released, and the company has chosen Lee MinHo and the past Miss Korea Lee Honey as their models.

Both Kim HyunJoong and Lee MinHo signed a 6 months contract with CocaCola’s model agreement PEPSI respectively. Lee MinHo’s CF for PEPSI nex will be released in MAY.

CocaCola’s brand manager Lee Ji Hyun  said “The soft and polished image of Kim HyunJoong, and refreshingly sexy image of park Shin Hye matches well with the refreshing taste of DYNAMIC KIN and through this we believe that it is appropriate to chose the two models to represent CocaCola’s new drink.

Pepsi’s Rep said “We are working very hard to raise the Pepsi Nex’s market share in Korea by using a fast-attack strategy, hencewe used Boys Over Flower’s lead Lee MinHo as the model just like the other two asian countries BOF models.”

Just like the two characters in the drama, Pepsi and CocaCola has been long rivals. Through this new model deal, they have brought the drama’s rivalry to reality. It’ll definitely create more interest among the people.

It will be interesting to see how well the two saida companies will use the marketing strategy with these two rising stars.

Source: Hankyung
Translations by misshakissh@soompi

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Published in: on 04/18/2009 at 4:12 pm  Leave a Comment  
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